Arshi Khaitan
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Aboli | Social Media
This project celebrates the artistry of local craftsmanship by creating a unique social media strategy for a pottery brand that supports and uplifts local artisans. The brand specializes in exquisite tableware, serveware, and ceramics, blending contemporary design with traditional techniques.
Our goal was to develop a cohesive brand visual that reflects the brand's ethos—celebrating local products while promoting sustainable practices. The visuals and messaging emphasise the authenticity, handcrafted quality, and the cultural significance of each piece, making them a perfect addition to modern homes.
A rustic, minimalist aesthetic inspired by earthy tones like terracotta, beige, sage green, and ivory. These colors evoke the natural origins of pottery and create a soothing visual experience.







