Social Media

For Sabyā, an Indian contemporary fashion brand, I conceptualized and designed an Instagram grid to launch their Spring/Summer 2025 collection. The goal was to visually express the brand’s essence—minimal elegance rooted in Indian tradition—while aligning with the fresh and airy vibe of the season.

The grid layout features a seamless blend of soft botanical elements, earthy pastel tones, floral accents, and product storytelling. The color palette was inspired by spring blooms and summer skies—calming beiges, sage greens, blush pinks, and subtle lavenders—to reflect the breathable, lightweight nature of the collection.

The grid was designed to not only maintain visual consistency but also guide the viewer through a narrative of simplicity, softness, and femininity, mirroring the brand’s positioning in the Indian fashion space.